In the content space, everything depends on your ability to pull, engage and continuously deliver high quality content. Build that process and work with your audience.
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Videos/shorts vs text is a very strange way of looking at things. Each serves a different purpose. And there's a big overlap in the audience.
Let us take the recipe example:
I might watch a short that got recommended to get an idea of what the finished product will look like. This is almost always a sort of advertisement that leads me to a full video. (Think equivalent of tweeting about your blog)
On full video, I understand the plan, see how each stage should look like. Get a feel for how to deal with things when they go wrong. All of this builds my mental map.
These things are hard to capture in text.
When I am ordering and actually making the food, I want text instructions because jumping around or checking quick details is easier there.
I am going by my memory of how things flowed and looked in the video + specific instructions from the associated recipe.
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Tech is very similar:
I watch a video to understand the high level concept of something.
On completely new tech, follow-along tutorials sometimes help me get familiarity with their bite sized incremental nature + conversation on "This is different from others because here you do X instead of Y"
Closest text equivalent to above would be rustbook.
But once I am somewhat familiar and want to get things done, I'll jump between reference/ X by example/ text tutorials.
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Tldr;
Use Shorts to draw new/existing audience in.
Use Videos for concepts+nuances+flavour / iterative changes.
Use Text for detailed/deeper steps.
Bring your insight on any format and you'll stand out.