Tribe I'm building a SAAS product formester.com which is an alternative to Jotform and Typeform. I'm feeling lost with my marketing strategy. I'm looking for someone who can help me guide/kickstart marketing for the product. Any help is appreciated and if you are someone who is experienced we could use consulting to start with. If things click being a partner is also something I'm open to.

Disclaimer: I am not in marketing, so I will refrain from "how to get users to your home page". And you're not asking for product help so I will refrain from that as well. I can offer mild help on "what a prospect sees when they're on the home page". I'll spend 15 minutes and tell you things that I see. I like the clean look 🙂 These points are unfiltered and un-ordered in priority.

Blogs

reword to blog

Features

Should be a link in itself as well. The dropdown would be better on hover, not click.

Form Solution For Your Business

Write something more active "add forms to your website in minutes" or write something more specific and terse "no code form builder for your website" Even when you have more features, highlight the one that catches most attention. Add the second one if you want to in the smaller print right under it. If you really want to cover both, something like "form building for marketers and developers"?

Contact Form image on the right

Maybe show me the finished embedded product there with a more real and meaningful example than a generic "contact form". Help your customers imagine how exactly the form builder will help. Maybe use a gif?

Create your form

I feel like the primary CTA should be a different and bolder color than the page's theme. It's supposed to stand out. In today's age, I am not signing up for a product that I can't try first. That's a lot of fields for me to fill on something I just started seeing.

Services We Provide

The word services makes it sound like it's not self-serve. Reword it or remove the entire line, just features was enough? I was searching for your customers in the first fold. There's testimonials later in the page.

Online form builder

Try variants like no-code form builder, drag and drop form builder. etc. (Why is this missing from your Navbar's Features tab idk, this is your main feature) I would probably make this active voice as well. Something like "build forms without code"

HTML Form Backend

Same as above, reword this. Maybe "save responses without a backend"?

email responder and spam protection

I don't think they're homepage worthy features. But you know your target audience best. And my 15 minutes are up 🙂

A few points which I can think of 1. Try to get it listed as an alternative to Typeform, Jotform on g2.com 2. Search on different social media what people negative things people are talking about Typeform, Jotfrom etc and try to address those. 3. I am not sure about this but I think can be tried with caution, to follow up with potential target customers 1 on 1. Try to get them to switch from the existing solution to yours.

@dry-monkey-93718 Thank you so much for your valuable feedback. I agree with all the points you have mentioned and would surely work further on this. Everything that you see on the home page was done by me so it definitely has room for a lot more improvements. Also regarding:

In today's age, I am not signing up for a product that I can't try first. That's a lot of fields for me to fill on something I just started seeing.

We just ask for your name, email and password to signup. Do you think it should be smaller than this?

2 fields just for name, 1 for email and 2 for password. I am filling in 5 fields instead of building the form I want. If I'm searching for a form builder, I'm evaluating multiple vendors. I want to get to the experience as soon as possible. If I see an option that looks similar and doesn't ask me for a login, that's the one I will try first. If it solves my problem, there's a good chance I'll use that. I'd not even have reached your builder. If you don't ask for any login for building the form, that'd be ideal. Once I understand the product, you can ask me to create an account to publish/embed it. If you absolutely have to, give me a social login or ask just for the email? Password is important from the second session, so ask me to make that before publishing.

Agreed 💯!!