Hey folks, looking for more examples of interactive content marketing innovations that companies have used for Lead generation. Example: https://flowofwork.co/ uses calculator as a part of their homepage really well to gather top of the funnel leads. Trying to understand other ways of doing so with live examples if possible.

Following

eComm companies do this via quizzing apps. A couple of apps for the Shopify ecosystem are: • Outgrow • OctaneAI • Justuno - not lead gen, but provides interactive elements to make visitors sticky There's also interact which helps you with lead gen.