Hi Guys, This week I have written how brand align themselves with their customers' unconscious and create a cult following. This is the secret weapon which I feel all business should use. Check it out and let me know your views. https://www.linkedin.com/pulse/archetypes-brands-secret-weapon-ashwin-nandapurkar/

read this article last week, very well written! Keep up the good work 👍 looking forward to the rest of the series

Thanks a lot @polite-vr-99522