Hey guys,
I just launched Data-led Academy, an initiative to foster data-literacy and help folks become data-led.
Some of you might wonder, how is being data-led any different from being data-driven..
Well, being data-driven is to base decisions exclusively on available data, without understanding its origin or questioning its accuracy.
On the other hand, someone who is data-led has a good understanding of all aspects of data and is able to make data-informed decisions while also factoring in their intuition and experience.
Most importantly, one doesn't need a technical background to be data-led. In fact, it is more important for folks working in customer-facing roles to embrace data literacy by combining their core competency with the ability to work with data.
Through the introductory course, Customer Data Pro, I aim to teach the ins and outs of customer data in a format that enables rapid learning (no videos, just text + interactive exercises; if you like to read, you will find it easy to follow). And it's free to get started!
More info about the course can be found here:
https://learn.dataled.academy/
Would love to hear your unfiltered thoughts on the initiative!