It's a GAME. CHANGER. The last time I was this excited about a piece of software was Superhuman, but this trumps that big time — email completely reinvented.

I was excited before I saw what they had. Not so much now. Which part are you really excited about? (other than the white-list approach)

At some point google+, fb messenger, slack etc were all touted as email killers. I'm not super-excited about hey just yet. Am managing just fine with gmail + filters. Will wait and watch how this turns out.

I loved it, I do get lot's of trash emails and at the end privacy matters. Never trusted google though, but in terms of pricing they are way more aggressive. Even if they give monthly payment option that would be convenient.

For me biggest thing is, it made a feed of all newsletter I am subscribed to, I don't have to open, check how it is, read, close, open another, it removed all of that part.

@loud-glass-33663 I'm actually a bit skeptical about the white-list approach — it sounds like more work than necessary (but if the triaging is doable via keyboard shortcuts, I don't mind it). What I'm most excited about: • Like @stale-grass-43623, the "read it together" feature (current approach of read, back, read is quite inefficient) • the "reply later" and "set aside" stack (I currently use a "reminders" but it feels like a workaround. I just kept snoozing the reminders like you would an alarm) • the attachments being all in one place, and the "documents recently shared with you" I probably won't be making it my primary email yet. Call me intrusive, but I like the spy pixel — it's an important part of my email usage — so that'll be hard to live without.

Apple seems to want to kill them if @dhh 's complaint is to be believed on his twitter thread. Personally, I wouldn't use this system because it screams proprietary (code, standards). Hey can only work with its own interface and backend. IOW, it won't work with a normal IMAP/POP3 client. For better or worse, they are standards and have a huge following. My notmuch + emacs setup helps me deal with thousands of emails a day (linux mailing lists) while using bog-standard protocols. Hey's biggest challenge is getting enterprises to switch - with their myriad of platforms and security policies regarding hosting.

yeah it's a niche audience for sure — I see it as being a good fit for personal email / subscriptions / receipts, that type of thing

Yes. Obviously they figured that the personal email market is big enough to make money. And they might be right. Regarding receipts, I use gmail filters for all my purchases (amazon, flipkart, paytm, stock trades, bank statements, etc.) and forward them to a dedicated gmail account: accountant@xyz.com . My accountant has the password and can search through that for everything he needs. Problem solved :-D

I read the article. Ha! What does DHH expect? Apple is just being fair to every other subscription service on the planet which has to pay 30% to be on the platform. I use Newton as my email client and they too bill via Apple. You can have your own subscription payment gateway outside the eco system and for those people who sign up directly on the web, you get 100% of the revenues — but - you ALSO need to have the Apple Subscription option. Apple is not a charity and DHH is just being a drama queen.

@helpful-gigabyte-47939 correct, filters do work — but I'm still not happy with my current workflow. I don't have a dedicated account, but I have a receipts "split" within Superhuman. Still, I find the problem with receipts is not so much when the first come in — I have them go to QB and my accountant usually deals with them. The challenge is when I need to look up something later and dig through my pile of emails to find that one invoice or document — so I'm eager to see how this workflow turns out.

Hmm. Totally agree with the above statements. If you are a email power user already, I don't think hey improves your email experience in any way, except giving you a drastically different take at email. Here's what I felt • I am really liking the whitelist approach i.e The Screener, maybe because on my personal email which I created as a kid, I used it everywhere and I get a lot of spam/marketing. This feels like a great way to stop my inbox from getting convoluted. • The Feed is awesome too, as you can read newsletter, etc together like a social network's feed. I think this approach totally makes sense. I think we would definitely see other companies like Gmail, etc doing this. My conclusion is that if you are a power email user, you don't get that much out of hey (in some cases, you even loose out on a lot of features), unless you really hate your existing email experience and want something new!

I like Hey. I signed up yesterday and exchanged a few emails. It has a refreshing interface, a bit slower than Gmail, which I think is 🌩️ fast. But they really have thought through.

@victorious-energy-56764 While I agree with you, I think having a subscription on Apple as well is a fair requirement. I use the Toshl app for personal finances and while they have an in app subscription mechanism, I have subscribed from the website - which is ok. Similar with Newton for email - though I have subscribed via the App store in that case (they just added a web subscription mechanism recently). They have a few exceptions in the Video and Music category of apps - but not in others generally. Email especially - Spark, Newton , and many others - offer an apple subscription in addition to having the ability to pay offline. Imagine if they make an exception to Hey. I think they are just being fair.

Yup, that's what Apple is pushing them for, to offer an "in-app" subscription, apart from their regular. It doesn't make sense -- they are not using Apple's distribution mechanism. They have their own thing.

How does Amazon deal with this for things like Kindle on iOS? or even the store? or Prime? Is there an iOS app for those? There is no way Bezos is paying Cook 30%. 😄

He might. They likely have 100 lawyers talking to other 100 lawyers.

@lively-kitchen-45586 Yup, I'd be curious to see if somebody can improve on Google search inside the mailbox (and attachments!) I've mostly outsourced the searching to my accountant though I did create a two-level filter to help him out: first level that forwards emails from my personal mailbox to the dedicated accountant mailbox, and the second level of detailed filters in the accountant mailbox to sort by type (invoices, statements, receipts), by vendor. He hasn't complained so far.

You can’t buy books on the Kindle or Audible app. You need to open a website to make those purchases and then they show up in your device.

Never get worried if you feel you couldn't flow with the hey hype 😁 Jacob Bijani (@jcb) Tweeted: Today we are thrilled to announce a new solution to an age old problem. Overwhelmed by your e-mail inbox? Say HI to BYE https://t.co/0xaS8kGKoJ https://twitter.com/jcb/status/1274735488650412034?s=20