I also read about this recently. Obviously, the intentions are right, Europe needs the influx of tourism and the boost that comes along with it.
But I think (here in India or elsewhere), instead of focusing on creating specific hubs or villages, city municipalities should focus on creating better infrastructure, better city planning that would boost work from homes (no electricity outages in residential areas, full wifi coverage even in public spaces, promoting and designing such that markets, recreational areas can be reached on foot) and promote public spaces where people to work from, for example I am yet to find a Library (in Mumbai) with wifi or similar space where I can work from without being expected to buy/consume something.