I have application in which users can send messages. I want to setup analytics dashboard for each user and it will display CTR, total clicks & impressions. How can I calculate these parameters for app users? Can I make use of google analytics here? or do I need to build it from scratch on backend side?

You can try integrating with Posthog

You can try looking at Google analytics as well. But it has a learning curve

You can also try https://mixpanel.com/

+1 for MixPanel -- I spent days trying to learn GA to setup analytics for us (stuff like which button was clicked, etc.) for a web app. With MixPanel, was done in a few hours -- and with better reporting than I could have managed with GA. (GA is super powerful but now has a very long learning curve)

heap.io - It listens to all the activity automatically - you don’t have to tag everything upfront and define each events.

@sparse-dog-4287 Actually I dont want to implement analytics for my application. I am actually implementing analytics dashboard feature in which applications users can send customised sms emails to their customers and then user should be able to see the analytics of that sms email campaign in my application dashboard this is what I want to implement. I think mixpanel is for product analytics

@echoing-computer-87366 I haven't used GA4 extensively. I have it in all my projects and look at the tracking on the dashboard -- but I haven't had the time to mould it to my liking. For my last project, I just went ahead with Mixpanel. So can't say for sure.