I'm trying to just generate a standard User token, and the documentation seems to point me towards

graphcool-lib

saying that there will be documentation and examples on the github page. I don't see any docs at all, am I missing something? Is it possible to generate the token just using apollo-client?

You can refer to https://www.howtographql.com/ for a great tutorial that includes a way to implement simple user auth. Just follow the one that matches your preferred framework. You'll be spoon-fed all the graphql things you need. I recommend going through the full tutorial.

Great, think I found it. Much appreciated.