we're not talking about money and interests. we are talking about the community meta: Discord roles, ambassador programs etc. crypto has been always about money, but it has nothing in common with communities there's literally no sense to run communities on the testnet stage, when you can just run a cool campaign on the mainnet stage - that's the point you can attract 10000 ppl, but what's the point if they don't convert to users? another point that it's much cheaper to hire 5 content creators and let them make noise on X instead of rewarding 100 ppl for their mid-tier content regarding all your words about rewarding - as i said projects just need to create a space for speculation. one more time - there's nothing in common with "communities". you can run a cool campaign with a fresh Discord and grab all Twitter attention