Open source feature flagging and experimentation platform for stress free deployments, measured impact, and smarter decisions.

GrowthBook Users

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Hi. You would need to store those assignment events (along with conversion metrics) in a database so GrowthBook can query the data.

This is usually done by using an analytics event tracking system like Segment, Mixpanel, or Snowplow.

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In our case we’re using google analytics for tracking.

so we need to push those experiments data to google analytics first in order to get the report and statistics.

is it so? code would be something like this.

Yes. Are you using the older Universal Analytics or GA4?

Ok, then yes the example you posted should work.