With Cypress, you can easily create tests for your modern web applications, debug them visually, and automatically run them in your continuous integration builds.

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You can modify Chrome arguments as documented here https://docs.cypress.io/api/plugins/browser-launch-api but there is no 'does not run in incognito mode' flag.

So find out what Chromium Command Line Switches you need enabled / disabled from (example) here https://peter.sh/experiments/chromium-command-line-switches/ and handle it with that first Cypress docs link.

```
setupNodeEvents(on, config) {
      on('before:browser:launch', (browser = {}, launchOptions) => {
// your code
```