For those of you writing content by/for executives, have you tried using AI tools? How did it work out? Do you have any concerns about using AI for thought leadership content? Asking because I'd like to start a thought leadership content service for select industry niches, and I'm considering whether AI-assisted writing would be a selling point (lower price, faster output, etc.) or a detractor (poor originality, IP concerns, penalties in search, etc.)

I’m equally curious and writing an article soon on this for Superpath 👀 going to try out co write as it’s supposed to mimic writers styles so maybe can do thought leadership https://writer.com/blog/cowrite/

I look forward to reading @purple-monitor-35762!

https://content-career-growth.slack.com/archives/CUYDAGXKR/p1660918927889769 I think this is related to your question

I've written a lot of thought leadership content for executives. There is no way AI writing tools (as they are now) will be useful for anything more than maybe giving you some ideas. To me, thought leadership goes above and beyond the average blog post. Thought leadership offers a unique take on something and is backed by examples from experience. AI can't come up with that on its own. Also, just from a quality of work perspective, I've tried a bunch of AI-writing tools as I do some freelance work for a software deals company (maybe 10-12 different ones). And none of them have produced anything remotely publishable at first go. You'll still have to spend a bunch of time editing the content. And in some cases, it's more work than if you just did it in the first place. If you want to save time and save your clients money, I'd suggest having them talk out their ideas, transcribing the audio, and then cleaning up and beefing up that content.

Speed and price may be selling points, but the AI itself wouldn’t be a selling point imo. I also think all the talk about AI content instantly being penalized is overblown - if your content is genuinely good and helps the reader it won’t get penalized just because it’s ‘AI’, so I wouldn’t worry too much unless you’re 100% reliant on it.

I’d ask if anyone with anything worth saying got there by favoring things that are cheaper and faster.

@rhythmic-fish-95765 So would favoring a more intensive, expensive process (e.g. hiring a PR firm) guarantee quality outputs?

thanks @gray-zoo-8467!

@gray-zoo-8467, I wouldn’t say it would guarantee anything (unless the offer itself has a guarantee). I’m not saying the tools can’t be leveraged to generate high-quality content that’s lower priced with a faster output—I’m sure they could. What I’m saying is that most people with anything worth saying earned it and are more likely to be skeptical of things that smell like shortcuts or seem too good to be true. I don’t know about everyone else’s experience ghostwriting thought leadership content but writing the content isn’t what takes me all that long—it’s extracting the actual thoughts from the person (if they even have any…meaning you end up having to do the actual thinking for them too. Which, on second thought, I think those “thought leaders” would definitely want the kind of service you brought up).