What are your favorite examples of B2B companies taking a unique approach to their content marketing? I'm looking for inspiration from companies that don't just churn out TOFU SEO content or take their competitors' content and try to make slight improvements, but create original, unique, helpful content

@ripe-vegetable-91686 Our content marketing team is up to some cool stuff including being the first B2B company to launch a (award-winning) streaming online network. We have a total of 8 functions under of our team (social, video, blog, podcast, eBooks, influencer marketing, dark social, and private communities). Happy to chat more if you'd like!

@icy-wall-6634 I'd love to check it out. What's your company?

@ripe-vegetable-91686 I work for Demandbase. Here's DBTV - we currently have 12 shows and 180+ videos so far https://your.demandbase.com/dbtv

Justworks is a B2B company that has long invested in its brand - including creating content that's actually focused first and foremost on providing value. I love looking to their site and their resources center for B2B content inspiration. (Full disclosure: I was an early employee there but haven't worked there since 2017).

@ripe-vegetable-91686 I've started sharing examples here: https://www.tmplar.com/

@ripe-vegetable-91686 we are a B2B company with an audience of (primarily) developers, and we do webcomics about email deliverability! https://postmarkapp.com/postmark-express