Hey all. Does anyone have examples of tech companies slaying it on tik tok?

maybe Duolingo as a classic tech/saas example - but ryanair always comes to mind (though not tech)

Omg I loveee what Duolingo and Ryanair are doing 😂 they've nailed their tiktok content completely. Hootsuite kind of copied Duolingo on TikTok by bringing in their mascot owl to play. Another ones that are interesting on TikTok are Grammarly, Wattpad, Canva, Microsoft, Netflix, Discord, Notion, Google, and Shopify.

ah also, if you have a comic vibe or you can find someone funny, you can hire them - https://www.tiktok.com/@chess - pretty niche humor, but still works very well for their audience.

Brand accounts, or using influencers?

Looking for brand accounts @victorious-wolf-14661

Got it. I haven't seen many. We've stayed completely away from using the brand account and TT has become our top acquisition channel.

Loom is excellent

B2B? None. Lots of b2c, though!

This highlights a few! https://sproutsocial.com/insights/tiktok-for-b2b/

TikTok works for a really broad definition of B2B, like Uber acquiring new drivers, that kind of broad stuff.