On average, how long do you think <this journey> l...
# content-b2bf
fast-electrician-95402
08/10/2022, 9:08 PMOn average, how long do you think lasts—particularly in B2B SaaS?
this journey▾
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fast-electrician-95402
08/10/2022, 9:08 PMIn my experience, both as a buyer and marketing to buyers (mostly enterprise vs SMB), it usually happens within a quarter. Sometimes it'll take a half year.
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plain-ability-19865
08/10/2022, 9:39 PM
this hurts my eyes
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plain-ability-19865
08/10/2022, 9:40 PM
but seems accurate
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plain-terabyte-45517
08/10/2022, 11:32 PMTotally depends on ACV and industry. Anywhere from 30 to 365 days 😂
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fast-electrician-95402
08/11/2022, 12:06 AMThat's fair.
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echoing-dinner-98203
08/11/2022, 9:51 AMAll I see is this
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fresh-battery-25735
08/11/2022, 10:24 AMI remember I used that graphic in an eBook one time. Stakeholder #1 comes in and says, "Are we really using this? It looks like a mess." Stakeholder #2 arrives a few hours later and says, "That's the point!"
fresh-battery-25735
08/11/2022, 10:28 AMBut on the actual question, I think it's a "how long is a piece of string?" question.
Back in 2014, Implicit (now Salesforce) analyzed deals. They said social leads take 40 days to convert, website leads take 75, and referrals take 97.
In 2020, HubSpot said 75% of B2B companies take an average of four months to close deals.
From all the sales folks I've spoken to, the general consensus is deal cycles are getting longer.
a
astonishing-motherboard-23976
08/11/2022, 10:57 AMFrom our own HubSpot attribution data (we're B2B content studio, serving early and growth-stage SaaS), 54+ days and an average of 6-9 content pieces consumed.
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fast-electrician-95402
08/11/2022, 4:12 PMThank y'all!