Hey everyone! Is anyone a Google ads expert for B2B here? I'd love some advice on a campaign I'm running for a client.

Here's a guide I wrote on Google ads for B2B : https://www.rightpercent.com/b2b-guides/guide-to-scaling-a-b2b-company-with-adwords. Feel free to DM me if you have further follow ups.

Thanks Kevin - do you have any advice on how to improve the quality score of targetted keywords?

Landing page matching the keyword, ad text matching the keyword as much as possible. B2b quality scores are usually lower than b2c though since fewer people are qualified for the product.