@delightful-car-5835 I work at The Outloud Group, one of the oldest influencer marketing agencies out there and I can echo what John said. We typically see more startup stage folks running it in-house and proving it out and if they see the ROI and they just need help scaling it or they want access to a wider database of proven creators, they’ll reach out to an agency like ours, but in general, most of our clients expect to spend around 100k+/mo

Thanks for the feedback, David!