Has anyone ever helped their busy founders start building an audience on social media? How did you go about “ghost writing” for them? Isn’t it sus to share passwords? We’re trying to build our founders audiences on LinkedIn, but want to help them as much as possible because they’re justifiably very busy people. Thanks in advance for any advice/tools to make this easy!

Not a very ~ strategic ~ question; but want to get some feedback on freelancer payment. Do your freelancers typically request an upfront payment or deposit? What about freelancers that you’ve never worked with before? I want to make sure that I’m being fair and respectful with the compensation of our writers, but I feel a bit unsure about paying a deposit to a writer I’ve not worked with before. Thanks!

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Have any freelancers here contracted with agencies (as a freelancer) to get work? Someone suggested to me that I should, and I'm curious to know how to find agencies that might be a good fit, how to connect with them (wait for openings? cold emails?), and what their rates tend to be like. Also any other tips/cautions! Thanks friends.

Hey everyone, I’m starting out new social media pages for a brand that just launched. (Instagram and Twitter) I’m also going to be writing blog posts for their blog. I’m generally used to creating content for brands that have been existing for a while but this is starting from scratch. Does anybody have any tips or tricks to include in the content and social media strategy?

Heyyy - for those of you who have run customer surveys with content in mind, do you have any tips or content pieces that would be helpful for someone running this kind of thing for the first time? (primarily, we want to get a better understanding of where our customers hang out online, where they learn, who they follow, what kinds of content are useful for them, etc.) Thanks in advance!

hey y’all, curious about something! is a subject matter expertise review of content included in structural/developmental editing, or is it something else entirely? When I’m editing I do a subject review first for correctness, then developmental/structural for overall flow, then line/copy/proof to finalize. But I am curious if others think of it the same way? I’m John from EditorNinja where we provide content editing services for agencies and brands

Hey #content-strategy-questions I am Arcui Usoara, a brand strategist and Bizofdesign coach for creatives professionals and freelancers! Since we have such a dedicated space for this. I am doing an AMA! Ask me Anything in regards to creating content that gravitates your audience towards you and allows you to cultivate long-lasting relationships with them. I have coached 10k+ professionals and I am here to give detailed answers with tailored solutions so ask away! And if you need anything else or a private call you can always DM me! Ask away! Always, @tall-photographer-97810

I'm curious, how do you decide which blogs to feature in your newsletter? Do you pick the most popular blogs? The least or those that provide value but didn't get the attention they deserve?

Hi! I'd love to speak to anyone about content distribution and the strategy of getting the most value out of the content you create - let me know if you would be up for a chat!

Quick question: I've heard that quality writing stems from good thinking (reading). What do you think about this? With the volume of things to consume online...what is the yardstick for something worth reading to develop your writing skills?

How would you approach creating an SEO content strategy from scratch? What would your step-by-step process look like?

👋🏻 Hi! Does anyone know how to refer others to join Superpath by chance?

Do y’all consider YouTube a social channel/platform? And if so, does your social team create content for it? If not, who owns the YT strategy on your team? Curious about how others think about it! We have this debate internally a lot… I have my views, but will wait for some comments first 😄

Hey folks, I'm currently creating the content strategy for a new startup. While there is a need for the product, the vertical is completely new. They are trying to create a new category and there are no strong competitors in this space to look up. I'm completely stumped on how and where to get started. I'd appreciate any help and guidance!

Hey folks, do you think it's better to tweet from a personal or business Twitter account? Both? My hunch is that people prefer to see tweets from 'people' not companies, but I'm not 100% sure. By the way, I mean in the sense of what will grow the business more and which to tweet from when promoting new content, achievements, etc. What has worked for you?

Hey people! I'm going to create a distribution strategy for my new client. Basically the agenda is to grow their blog traffic from 10K to upwards. Would love to hear what has worked for you and the results you saw so I can pick up some great insights to get started.

For those of you who post content on LinkedIn, how do you handle links? I've read that LI doesn't like you to direct people off the platform, so putting a link in the comments instead of the post is your best bet. But if you use automation to schedule your posts, you would have to go back into LI after the posts publish and add links in the comments. Just wondering how others navigate this.

Hey everyone! I recently created a google doc worksheet and shared it as a “view only” link on a high-ranking blog. Viewers are able to view the document but have to make a personal copy to actually edit it. Does anyone know of a way to get data on how many views or copies people have made of this view-only doc? I looked through the activity dashboard but only see people from my own company group. Does anyone have experience with this?

Does anyone have any templates for content strategies designed specifically to influence stakeholders?

I’m looking for any examples of a particular type of event landing page; not for an event the company is hosting, but an event the sales team will be attending/exhibiting at, and the CTA of the LP is to book a meeting with a sales rep at the event. Has anyone seen a good example of this? I found this one, which lists all the events the company will be at for the year, but looking for any others! https://www.papayaglobal.com/meet-the-people/?cq_src=google_ads&cq_cmp=18122699254&cq_c[…]2yDziC6B5NzC0xWLbei8-wzbFTmVusy4N-nWPD6XFjqxBoCegYQAvD_BwE

I’m looking to identify B2B micro influencers to partner with. Any recos for budget friendly platforms to scan social and blogs for these folks?

I have some questions about content analytics that I'd love to get some thoughts on: • How often do you formally review your content performance? • What tool(s) do you use to document your performance over time? (Something as simple as a Google Sheet or something more sophisticated?) • What are your favorite content KPIs? Thanks in advance!

Hi everyone 👋🏾 👋🏾 I know there’s been a lot of chatter in terms of using Clearscope vs other tools and while I’m a staunch supporter and user of Clearscope, I seem to have hit a roadblock re:pricing with my senior management. I have been told that “ we are yet to see the value of clearscope beyond these other solutions (Yoast and SEMRush Assistant) we've got similar results with and without it” In a time when everyone is looking for ways to reduce spends, how can I convince them that this tool is really empowering our historical optimisation sprints (we have to optimise 90 posts this quarter alone) How will you show the benefits through data? Any pointers @quick-church-98666

Once you’ve got your top level strategy, how do you feed in any campaigns that might arise annually?

Hello everyone, I work in an agency looking to start our own news site/publication. Just here looking for tips, strategies, best practices, dos and donts etc. to help move it up quickly. Ideas will be so much appreciated🙏

Hi all of you smart people! I'm working on a thought leadership campaign (the company's first one) and we're struggling a bit to find key metrics to track brand awareness to help prove our case to management with this campaign. I'm wondering if anyone has a good example to share? Perhaps: • Organic traffic is an obvious one, such as direct and referral. • We're also debating engagement metrics, ie. page views, time spent on page, # of returning visitors • Potentially, conversion rates from nudging prospects from See to Think (if you're familiar with the STDC framework). Appreciate any thoughts, experiences, trial and error examples on this topic! Any industry benchmark metrics that can be of use?

Anyone have any good resources on website homepage content strategy? My junior was looking and could only find crappy SEO-filler articles. I’m going to get her the A List Apart book Everyday Information Architecture, as that’s a great book, but in the meantime just wondering if anyone has any good online resources around that. Like, how to think about what goes on a homepage (or even LP), the hierarchy of the information, and all things in that wheelhouse

What are some creative ways for content + community teams to pair up? Like if there’s an existing engaged audience with no clear next steps for monetizing and the founder wanted to bring in a content aspect.