Has anyone made this observation: That really really looks like a button. But it's... erm... not. Why did you style it that way? I mean if I scroll waaaay below the fold, I see the form is actually on that very page, and indeed there's a text `[Register]`link right below the button, and that takes me down to the form. Cool. But the biggest clearest thing that is offering the main call to action on that page is just decoration.

So, that image I think was used in the email campaign, and the entire thing was a linkable image (so you click on the "button" and it takes you to the page) but I agree, it looks like a link button. Also the text underneath, at least for me, doesn't have much contrast

I'm thinking the usability team wasn't involved in that one. 🙂