Hey Sean, I agree with Roddy on this. It's more than just a word, it's the impression one gets from it.
For CFML, that impression (and popularity) has declined unfortunately.
Python started as a hobby project, Go started with engineers at Google, and as we all know ColdFusion started with the Allaire brothers.
Languages get adopted and grow because they solve a problem for the users... But they always have financial investment, Oracle as an example.
So for CFML (or whatever name you want to call it) to grow, there will need to be an investor willing to see it through.