@Zach Brak I think they're spending less overall time innovating on wide platform features and are going deep on certain niches (e.g. geospatial data). To be clear, I think they're doing well for their category and better than most platforms at this scale—but they do incur levels of technical debt over time, and can't "move fast and break things" when massive enterprises rely on the platform. Still, features in the pipeline like native JSON types and such are great and do have broader appeal. Most are largely inferential based on great ideas from other platforms—which we all want, but speak to the desires of a broad community and aren't necessarily unique to the platform (that is, aren't net new innovations).
To me the biggest selling point for BigQuery is the true separation of compute (and the nature of the storage side, which is otherworldly), simple billing, and the things it inherits from GCP like their insane networking. But those are fixed-point wins for them, and while they give Google a certain scale of moat, are also somewhat binding for them. BigQuery when it came out was pure witchcraft; now it's the expected incumbent that everyone should compare and compete against.
I'm still hugely bullish on BigQuery, and maybe it's okay that their work right now is largely feature-borrowing to help remove some of the platform objections. But I hope that they're also letting engineers really dream big about the next big thing because I think in the next few year's we're going to need another transformational moment in the space like BQ's original release was.