oooh nice new post from team Hightouch on measuring data team impact - with data activation. quoting @Pedram Navid:

Data Activation is the method of unlocking the knowledge sorted within your data warehouse, and making it actionable by your business users in the end tools that they use every day. In doing so, Data Activation helps bring data people toward the center of the business, directly tying their work to business outcomes.

https://hightouch.com/blog/how-to-measure-the-impact-of-your-data-team/