❄️ Snowflake Summit 2026: Everyone Owns Context Now Snowflake Summit could have been a context drinking game. Every vendor claimed it. They all meant something different. Four days at Summit. Semantic models, metadata connectors, agent governance, memory. But each one defined context as the slice its own product happens to produce. Semantics for the BI tools, schemas for the warehouses, embeddings for the vector stores. If context only means what a platform already does, it was never about agents understanding the business. It was about the vendor's center of gravity. The stage showed the technical half. What attendees kept asking about was the organizational half. Who maintains definitions when the team that built them turns over? When two business units define the same metric differently and an agent has to answer a question that spans both, who decides? Where does that decision live so every agent can act on it? You'll have hundreds of agents and they won't live in one place. With how fast models are changing and new platforms popping up, you can't afford to lock your context inside whichever tool a team started in. This article went deep on what was announced, what customers were actually asking, and the work that's still ahead: https://contextandchaos.substack.com/p/snowflake-summit-2026-everyone-owns