Nahid Oulmi
03/05/2026, 5:12 PMvideo_avg_time_watched_actions fields on the Facebook Marketing source version 3.4.8 that has a breakdown on hourly_stats_aggregated_by_advertiser_time_zone. There should be data as per the AdsManager UI. Can you tell me why is that ?kapa.ai
03/05/2026, 5:12 PMvideo_avg_time_watched_actions being missing when using the hourly_stats_aggregated_by_advertiser_time_zone breakdown, so I can’t give a definitive root cause specific to that field.
What we do know from the docs and issues:
• The Facebook Marketing custom insights config supports hourly_stats_aggregated_by_advertiser_time_zone as a valid breakdown, and video_avg_time_watched_actions is listed as a valid field in the connector’s schema for custom insights. [FB custom config]
• There are several known problems and inconsistencies in the Facebook Marketing source around custom insights, breakdowns, and which fields actually appear in the output vs. the schema (for example, SKAN-related fields and total_postbacks being present in the raw _airbyte_data but not exposed properly). [SKAN breakdown issue]
• Other breakdown-related issues show that some combinations of breakdowns and fields that are valid in the Meta API can behave incorrectly or fail in the Airbyte connector (e.g., SKAN breakdowns, product_id breakdown, and action breakdown defaults). [SKAN breakdown issue; product_id breakdown issue]
Given this, the most likely explanations (based only on the available information) are:
1. Connector bug or schema mismatch for this field under hourly breakdowns – similar to the SKAN / total_postbacks behavior, where the field is supported by the API but not correctly surfaced by the connector. [SKAN breakdown issue]
2. Interaction between breakdowns and fields – some field/breakdown combinations that work in Ads Manager or direct API calls don’t behave correctly in the Airbyte connector’s custom insights implementation, as seen with other breakdowns. [SKAN breakdown issue; product_id breakdown issue]
Because there is no explicit mention of video_avg_time_watched_actions + hourly_stats_aggregated_by_advertiser_time_zone in the knowledge sources, I can’t confirm exactly why you see data in Ads Manager but not via Airbyte 3.4.8. The safest conclusion from the available information is that you are likely hitting a connector limitation/bug in the custom insights implementation for that combination.
If you need a definitive answer or fix, the next steps (outside what’s in the docs) would be:
• Compare a direct Graph API insights call (with the same fields and breakdown) to the connector’s raw _airbyte_data to see if the field is present but not mapped, similar to the total_postbacks case. [SKAN breakdown issue]
• Open or reference a GitHub issue against source-facebook-marketing describing this exact combination, since similar breakdown/field issues have been tracked and fixed via GitHub in the past. 👍 0 button 👎 0 button ℹ️ Tip: Mention @kapa.ai in the thread for follow-ups or DM the app for 1-to-1 help.kapa.ai
03/05/2026, 5:13 PMvideo_avg_time_watched_actions specifically, nor any bug that ties this metric to the hourly_stats_aggregated_by_advertiser_time_zone breakdown, so I can’t give a definitive, field‑specific root cause.
What they do show is that the Facebook Marketing source 3.x has multiple issues where:
• Certain valid breakdown/field combinations from the Meta API either fail or don’t surface correctly in Airbyte (e.g., SKAN‑related breakdowns, product_id breakdown). [SKAN breakdowns issue; product_id breakdown issue]
• Some metrics are present in the raw _airbyte_data but missing or mishandled in the exposed schema/records (example: total_postbacks with app_id breakdown). [SKAN breakdowns issue]
• There are known problems with how custom insights and breakdowns are implemented in these versions, leading some users to avoid them. [SKAN breakdowns issue]
Given that:
• You’re on 3.4.8 (in the same general range as the reported custom‑insights issues), and
• The Ads Manager UI shows data while Airbyte does not,
the most supported conclusion from the available information is:
> You are likely hitting a limitation or bug in the Facebook Marketing connector’s handling of custom insights fields under certain breakdowns (here, hourly_stats_aggregated_by_advertiser_time_zone), similar in nature to the other breakdown/field issues documented, rather than a Meta API limitation itself. [SKAN breakdowns issue]
Because the sources don’t mention this exact metric/breakdown pair, I can’t say more precisely why it’s empty (e.g., whether it’s dropped from the schema, filtered, or not requested).
If you can, the most diagnostic next step (in line with the issues above) is to:
• Inspect the raw _airbyte_data in the internal Airbyte table for that stream to see if video_avg_time_watched_actions appears there (as happened with total_postbacks). [SKAN breakdowns issue]
If it’s missing even there, that would further support a connector request/field‑mapping issue for this combination in 3.4.8. 👍 0 button 👎 0 button ℹ️ Tip: Mention @kapa.ai in the thread for follow-ups or DM the app for 1-to-1 help.