Just wrote a piece on self-service, data democratization and (natural) language.
I believe Data Democratization is fundamentally about bridging the gap between our language and the language of data.
Therefore, technologies like GPT-3 may bring a fresh new paradigm for data products, including how to understand how business users are using the data product and what they are looking for.
@Zach Brak thought you might find it interesting after your comments last time
https://jpmonteiro.substack.com/p/on-self-service-data-democratization