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# ask-ai
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Davin Chia (Airbyte)

03/09/2021, 11:15 PM
lies
this just tells me Google came up with a better way to do tracking without using individual cookies
💯 4
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Srini Kadamati

03/10/2021, 2:18 AM
Davin is right! Google’s now switching to techniques only they can do, and also preparing for this coming privacy sensitive future. Ironically, this new age will be better for Google + Facebook and worse for smaller ad networks, but I suppose that’s the price of progress 🤔
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