@User "being the best at an intersection of multiple things" made me think of long tail keywords used with Google search and the fact that it's near impossible to rank on the first page for a 1-2 word phrase, but with focus, one can achieve top placement for longer phrases. And coincidentally, that is the best place to find ideal visitors for your page anyways. Your statement just feels... so natural to me. - My 2nd thought...a rough eBook title "Life Lessons from Google Keyword Research". @User ""filter" my interests" is a remarkable perspective! Thanks, that helps me a lot. I can never prioritize my projects (INTP personality flaw). Depending on the lens that I use to compare and contrast, I can always reorder my priorities. This gives me a lot of anxiety. So, applying a filter on my TODOs and Projects doesn't necessarily mean that one thing is more important than another, just that in this current context only, it would be best to do things in this particular order.